The Art of More
July 29, 2011 • Feeling My Age • Comments
If you boot up the Artfinder website or iPhone app, it offers you a choice of four images. Pick a favourite and up come four more. After a third and final set of choices, Artfinder knows enough to take you on a tour of paintings and drawings tailored to your preferences.
As the slogan says: “Pick the art you like – find new art you love”. It’s true that you end up discovering stuff you didn’t even know you liked. The more you use it, the more accurate it gets – and signup is free. So where’s the catch – and how does Artfinder make a profit?
The answer is that when you find a favourite image you actually to want to own, you can order a copy either as a print, canvas, poster, coffee mug or humble postcard. [More]
