One of the more memorable TV advertising slogans of the last 20 years came from Murphy’s Irish Stout – whose main rival back in the 1990s was the hugely popular, though more bitter-tasting, Guinness brand.
Murphys brewery in Cork had been taken over by the Dutch giant Heineken, whose own lager famously “refreshes the parts that other beers cannot reach”. Heineken commissioned a series of 30 second vignettes set in Irish pubs starring a handsome young actor recovering from a series of humorous misfortunes with a comforting pint.
“Like the Murphys,” he would say, “I’m not bitter.” Take that, Guinness! The ads were launched during Channel Four’s Father Ted Christmas Special in 1996.But just who was this suave, twinkly-eyed star of all three ads, and why haven’t we seen more of him since then? It’s been extraordinarily hard to find out… [More]